Shred-it UK awarded Superbrand status

Shred-it UK has been awarded Superbrand status for a second year in the category of ‘Support Services - Document Protection, Destruction and Storage'. Superbrand status is awarded for quality, reliability and distinction.

Shred-it is one of the UK’s leading information security companies. It provides advice on confidential information protection and secure destruction and recycling services to organisations of all sizes in the private, public and third sectors. With more than 5,000 team members and operating a fleet of over 2,000 trucks globally, the Shred-it focus is to protect what matters. 


Shred-it specialises in providing a tailored information destruction service that helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times. Shred-it provides a consistent service based on its unique security measures, and has a standard Data Processing Agreement (DPA) which sets out the basis on which the company provides its services and, where relevant, processes data on behalf of a customer. The technical and organisational security measures that are applied when dealing with confidential information are explained in detail in its Security Information policy document. Shred-it’s accolades include: ISO 9001, ISO 14001, EN 15713, NAID member, Waste Carrier’s Licence (UK), British Security Industry Association Certificate, Fleet Operator Recognition Scheme and it is recognised by the ICO.

Recent Developments

In 2014, Shred-it merged with Cintas Document Shredding to create a new company that operates under the Shred-it brand. In 2015, Shred-it was acquired by Stericycle and is now a wholly owned subsidiary of Stericycle, a global businessto-business services company, serving more than 500,000 customers around the world. As an integrated company operating for over 30 years, Shred-it’s focus is to continue developing, delivering and improving solutions to meet the ongoing needs of a diverse customer base, while helping them manage their confidential information and aid compliance with stringent data privacy laws to protect what matters. 


In an increasingly commoditised market, Shred-it sought a clear point of differentiation in recent years to distinguish its offering from rivals. Following market research of its extensive worldwide customer base, Shred-it identified a number of key insights which led to the brand’s positioning around the ‘We protect what matters’ strapline. Shred-it protects people, it protects customers, it protects brands and reputations and it protects the environment. This has enabled the brand to better focus the message around the core idea of protection – the brand’s red thread and its very reason for existence. This core message is transferable across markets, sectors and channels. 

Brand Values

Shred-it has a one team, one goal motto with a customer first approach, to ensure the safeguarding, understanding and managing of confidential information. Shred-it’s values around excellence in service provision, depth of experience and sector knowledge, accountability and integrity, together with sustainability and continuous improvement underpin its leading market position. The values deliver peace of mind and help organisations stay in control through being Shred-it protected. They are encapsulated in the brand’s strapline ‘We protect what matters’.


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